New era for single malt whisky with Ailsa Bay’s launch in Australia
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Independent family-owned distiller, William Grant & Sons has announced the launch of Ailsa Bay in Australia. The single malt is the first whisky in the world to index ‘sweetness’. Following its successful launch in the United Kingdom and Nordics in 2016, Ailsa Bay will now be landing in Australia to serve and content all the Australian whisky enthusiasts.
Ailsa Bay is created based on an industry-first “sweetness” index which enables the scientific measurement of sweetness.
This complements a precise calculation of ‘peatiness’ to create a balance between smokiness and sweetness – all driven by advanced technology.
This method was developed by Malt Master Brian Kinsman at William Grant & Sons.
Alongside its liquid, Ailsa Bay’s packaging features dynamic artwork which takes its inspiration from the creativity of science, reflecting the boundary-pushing technology at its Girvan distillery.
Ailsa Bay is available in Australia through Vintage Cellars, select First Choice stores only and Liquorland select stores in December.
Questions & Answers
Q.Which specific Australian retailers will stock Ailsa Bay whisky upon its launch?
Which specific Australian retailers will stock Ailsa Bay whisky upon its launch?
Ailsa Bay will be available through Vintage Cellars, select First Choice stores, and Liquorland select stores in Australia.
Q.What is the key innovation of Ailsa Bay whisky that differentiates it from other single malts?
What is the key innovation of Ailsa Bay whisky that differentiates it from other single malts?
Ailsa Bay is the first whisky in the world to index 'sweetness' using a scientifically measured method, complementing its peatiness calculation.
Q.Who developed the unique sweetness indexing method for Ailsa Bay whisky?
Who developed the unique sweetness indexing method for Ailsa Bay whisky?
The sweetness indexing method used for Ailsa Bay was developed by Malt Master Brian Kinsman at William Grant & Sons.
Q.When did Ailsa Bay first launch in other markets before coming to Australia?
When did Ailsa Bay first launch in other markets before coming to Australia?
Ailsa Bay successfully launched in the United Kingdom and Nordics in 2016, prior to its Australian release.
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