New distributor for Salomon Singapore
In this article (5)
Salomon in Singapore has chosen sports retailer Outdoor Venture as its official distributor.
The Salomon Singapore selection will range from trail running, hiking and performance to apparel. Trail running products are already available across Outdoor Venture’s LivActiv and Running Lab retail outlets. Road Running gear will be sold exclusively at Outdoor Venture-owned stores in January next year.
“The Salomon trail running line fits perfectly with Outdoor Venture’s portfolio,” said Walter Tan,
MD at Outdoor Venture. “In our increasingly urbanized society, more and more
people are heading back to nature in their leisure time. Salomon is a world leader in trail running, and we are excited to be bringing this brand to Singaporeans.
“We want to give Singaporeans every incentive to reconnect with the great outdoors, and trail running is a great way to do that in a time-efficient manner,” he said.
Founded in 947 in France, Salomon has been producing and selling premium footwear, winter sports and mountaineering equipment, and sportswear in more than 40 countries.
Outdoor Venture is a privately owned company based in Singapore, distributing sports gear from major brands, including The North Face and Helly Hansen and now Salomon in Singapore.
Questions & Answers
Q.Which specific types of Salomon products are now available in Singapore through the new distributor?
Which specific types of Salomon products are now available in Singapore through the new distributor?
The Salomon Singapore selection includes trail running, hiking, and performance apparel. Trail running products are currently available across Outdoor Venture's LivActiv and Running Lab retail outlets.
Q.When and where will Salomon's road running gear be sold in Singapore?
When and where will Salomon's road running gear be sold in Singapore?
Road running gear from Salomon will be sold exclusively at Outdoor Venture-owned stores starting in January next year. This is a new offering following the distributor appointment.
Q.What is Outdoor Venture's rationale for distributing Salomon products in Singapore?
What is Outdoor Venture's rationale for distributing Salomon products in Singapore?
Outdoor Venture believes Salomon's trail running line aligns with their portfolio and market trends. MD Walter Tan notes growing interest in nature and outdoor activities among urbanised Singaporeans.
Q.What other brands does Outdoor Venture currently distribute in Singapore?
What other brands does Outdoor Venture currently distribute in Singapore?
Outdoor Venture, a privately owned company based in Singapore, distributes sports gear from several major brands. These include The North Face, Helly Hansen, and now Salomon.
Reader pulse
Is this a smart distribution move for Salomon in Singapore?
22,285 votes so far