New Balance Singapore goes high tech

New Balance Singapore has introduced 3D foot-scanning technology in the latest of its eight brand stores (its shoes are also available from a range of authorised retailers).

At New Balance at The Paragon, the US brand’s Stride ID technology scans a customer’s foot then recommends for the best shoe model and fit. The system also stores the customer’s data, which can be accessed online or on the brand’s app Stride ID.

Meanwhile, the store has become the exclusive Singapore retailer for the new New Balance 574 Sport Tier 1 sneaker.

New Balance began as a Boston-based arch-support company in the early 1900s, developed into a specialised shoe manufacturer in the 1970s and has grown to become an international athletic products company.