New Balance Singapore goes high tech
In this article (5)
New Balance Singapore has introduced 3D foot-scanning technology in the latest of its eight brand stores (its shoes are also available from a range of authorised retailers).
At New Balance at The Paragon, the US brand’s Stride ID technology scans a customer’s foot then recommends for the best shoe model and fit. The system also stores the customer’s data, which can be accessed online or on the brand’s app Stride ID.
Meanwhile, the store has become the exclusive Singapore retailer for the new New Balance 574 Sport Tier 1 sneaker.
New Balance began as a Boston-based arch-support company in the early 1900s, developed into a specialised shoe manufacturer in the 1970s and has grown to become an international athletic products company.
Questions & Answers
Q.Where can customers find this new 3D foot-scanning technology?
Where can customers find this new 3D foot-scanning technology?
The new 3D foot-scanning technology has been introduced at New Balance at The Paragon. This store is one of the brand's eight locations in Singapore where customers can experience the Stride ID system.
Q.What is the purpose of the Stride ID technology?
What is the purpose of the Stride ID technology?
The Stride ID technology scans a customer's foot to recommend the best shoe model and fit for them. It also stores this customer data, which can then be accessed online or through the brand's app.
Q.Which New Balance product is exclusively available at this store?
Which New Balance product is exclusively available at this store?
New Balance at The Paragon is the exclusive Singapore retailer for the new New Balance 574 Sport Tier 1 sneaker. This particular model is only available there within Singapore.
Q.How has New Balance's business evolved over time?
How has New Balance's business evolved over time?
New Balance started as an arch-support company in the early 1900s in Boston. It developed into a specialised shoe manufacturer in the 1970s, eventually growing into an international athletic products company.
Reader pulse
Is tech-driven CX crucial for retail today?
20,755 votes so far