New ambassador sings praises of Gucci Asia

Chinese actress/singer Chris Lee is Gucci Asia’s new ambassador for timepieces and jewellery.

The fashion giant says Lee was chosen for her personal style, which is in “absolute harmony” with Gucci creative director Alessandro Michele’s philosophy of self-expression.

“I have been captivated by Michele’s collections since he became creative director as they are original and joyful,” says Lee.

For her first official photoshoot, the celebrity wore items from Gucci’s fine timepieces and jewellery collections. For watches, she modelled the GG2570, named in homage to Michele’s lucky number (25) and Gucci’s hallmark decade, the ’70s. She also wore the G-Timeless automatic, which features decorative bees, a heart and stars on the dial.

For jewellery, Lee promoted pieces from the Icon Fine Jewellery Collection, including rings, bangles and a matching pendant chain necklace in 18-karat pink gold and white enamel. In an update, small flower and leaf motifs have been added to Icon’s engraved “G” motif.

Gucci says the campaign launches across Asia this month.