Netflix wants to produce Vietnamese content

1 min readUpdated May 28, 2025Dec 3, 201911:07 PM

U.S. streaming service provider Netflix wants to produce content in Vietnam as it seeks to expand in Asia, its CEO has said.

Speaking at a meeting with Mai Tien Dung, Chairman of the Government Office on Monday, Reed Hastings added that the company, which has set up offices in other Asian countries like India, Singapore, South Korea, and Japan, wants to set up one in Vietnam too.

Netflix has been available in Vietnam since 2016 at VND180,000 ($7.8) a month for a basic subscription.

It has been seeking to produce and acquire rights for more Asian content to increase the number of global subscribers.

In September “Hau Due Mat Troi” (Descendants of the Sun Vietnam) became the first Vietnamese series to be screened on Netflix following the screening of movies like “Trung So” (Jackpot) and “Hai Phuong” (Furie).

Netflix has 151 million subscribers in 190 countries.

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What this means

Netflix's aggressive move into local content production in Vietnam is a savvy play to capture a larger share of the nascent but expanding digital entertainment market. Unlike rivals focusing on broad Asian expansion or niche services, Netflix's strategy of setting up local offices and producing regional content, as seen in India and South Korea, positions it strongly against local competitors and traditional media. This pressures regional streaming platforms and local studios to innovate or risk losing audiences to a globally-backed content powerhouse. While the immediate risk lies in content quality and local acceptance, the long-term benefit of a diversified, regionally relevant catalogue is clear. We will be watching for the number of new Vietnamese productions announced in the next year.

Sarah Chen

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