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Netflix lowers subscription prices in nearly three dozen countries

By Sarah Chen
2 min read
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We now have the full list of countries where Netflix has decided to lower subscription prices has just been published courtesy to Ampere Analysis: Afghanistan, Albania, Algeria, Angola, Bangladesh, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, British Indian Ocean Territory, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Central African Republic, Chad, Christmas Island, Comoros, Congo – Brazzaville, Congo – Kinshasa, Côte d’Ivoire, Croatia, Cuba, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, Fiji, Gabon, Gambia, Ghana, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Indonesia, Iraq, Jamaica, Jordan, Kenya, Kiribati, Laos, Lebanon, Lesotho, Liberia, Libya, Macedonia, Madagascar, Malawi, Malaysia, Mali, Mauritania, Mauritius, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (Burma), Namibia, Nepal, Nicaragua, Niger, Palestinian Territories, Panama, Papua New Guinea, Paraguay, Philippines, Pitcairn Islands, Romania, Rwanda, Samoa, São Tomé & Príncipe, Senegal, Serbia, Seychelles, Sierra Leone, Slovenia, Solomon Islands, Somalia, South Sudan, Sri Lanka, St. Barthélemy, St. Helena, St. Lucia, St. Martin, St. Vincent & Grenadines, Sudan, Suriname, Swaziland, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Tunisia, Tuvalu, Uganda, Vanuatu, Venezuela, Vietnam, Wallis & Futuna, Yemen, Zambia and Zimbabwe.

Netflix is expected to lose some subscribers due to crackdown on password sharing this year. Although it lost a few million subscribers in the first quarters of 2022, the streaming service gained nearly 8 million subscribers in Q4 2022, a number that exceeded its initial losses.

In an attempt to avoid potential losses in customer numbers, Netflix announced plans to reduce subscription costs in over 30 countries.

Unfortunately, Netflix didn’t provide the complete list of countries where subscription prices will be lowered, but we some of the locations where these changes will be introduced. For example, Middle East countries like Yemen, Jordan, Libya, and Iran will benefit from major discounts.

The same goes for at least three countries in Easter Europe, such as Bulgaria, Croatia, and Slovenia. As far as Latin America goes, we know of three countries where Netflix plans to cut subscription prices: Ecuador, Nicaragua, and Venezuela. Last but not least, customers in several countries from Africa and Asia will be getting cheaper Netflix subscriptions, including Kenya, Indonesia, Malaysia, the Philippines, and Thailand.

For example, Middle East countries like Yemen, Jordan, Libya, and Iran will benefit from major discounts.

While Netflix confirmed that it’s updating the pricing of its plans in certain countries but didn’t offer specific details regarding prices. As mentioned earlier, price reductions will differ based on location, so you’ll probably have to check with your local Netflix branch for more details.

This is a major decision that somewhat contradicts Netflix’s most recent statements that announced plans to raise prices rather than lowering them. It’s important to mention though that these changes will only be introduced in some countries where prices were already too high.

As competition from other streaming services becomes fiercer, Netflix is taking steps to make sure customers remain loyal to its products no matter where they live.

Questions & Answers

Q.

Why is Netflix lowering subscription prices in these countries?

A.

Netflix is taking steps to ensure customer loyalty amidst fiercer competition from other streaming services. The move is also an attempt to avoid potential losses in customer numbers, following earlier subscriber losses in 2022.

Q.

Does Netflix typically raise or lower its prices?

A.

This decision somewhat contradicts Netflix’s most recent statements, which announced plans to raise prices rather than lowering them. These specific changes are being introduced in some countries where prices were previously considered too high.

Q.

Which regions will see these price reductions?

A.

The price reductions will affect countries in the Middle East, such as Yemen, Jordan, and Libya. Several Eastern European countries, like Bulgaria and Croatia, and Latin American nations, including Ecuador and Venezuela, will also benefit, alongside some African and Asian countries like Kenya and Thailand.

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