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Netflix games to avoid breaking App Store rules by getting launched individually

By Wei Zhang
2 min read
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After months of testing and controlled releases, Netflix finally released its mobile games library to Android users worldwide on November 2. Unfortunately, the iOS version of the app is yet to receive this new addition of entertainment choice. At the very least, Netflix did let us know that the feature is also coming to iOS.

In truth, there might be a good reason Netflix games arrived on Android sooner than iOS, and that could very well be the App Store strict rules. With Android, there is a new tab dedicated to the game library. When you choose a game you want to play and tap on it, you are taken to the Play Store to download the app. After a quick sign-in with your Netflix account, you are set to go.

In the iOS version of the Netflix app, however, likely, we will not see a dedicated game library tab since the App Store rules do not allow it.

A developer named Steve Moser told Bloomberg that Netflix is planning to release each of its games individually in the App Store. He got to this conclusion after digging inside the Netflix app code. Each title will have to be downloaded separately from the Netflix app. Then, just like with the Android version, you sign in with your account and start playing.

While this solves the App Store guidelines problem for Netflix, it is not a best-case scenario either. Even though not having a dedicated games tab might seem like a tiny nuisance, it breaks the seamless experience within the ecosystem, which Netflix is trying to build right now. On the other hand, this might not have to continue for too long, as Apple is still getting a lot of pressure regarding the App Store’s guidelines.

Questions & Answers

Q.

Why has the Netflix games feature been released on Android sooner than iOS?

A.

The App Store's strict rules are likely the reason Netflix games arrived on Android first. Unlike Android, a dedicated game library tab is probably not allowed within the iOS Netflix app itself.

Q.

How will Netflix games be made available to iOS users?

A.

Netflix plans to release each game individually in the App Store. Users will need to download each title separately from the Netflix app, then sign in with their Netflix account to play.

Q.

What is the main drawback for iOS users when accessing Netflix games?

A.

The main drawback is the absence of a dedicated games tab within the Netflix app. This breaks the smooth experience Netflix is trying to build, as each game must be downloaded separately.

Q.

When did Netflix release its mobile games library to Android users worldwide?

A.

Netflix released its mobile games library to Android users worldwide on November 2, after months of testing and controlled releases.

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