Nescafe expands Espresso Concentrate range with Rich Caramel version
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Nescafe, the global coffee brand, has expanded its Espresso Concentrate collection with the introduction of a new flavour, ‘Rich Caramel.’ This new addition, characterized by a robust and distinctive caramel taste, is versatile and ideal for the creation of barista-style caramel frappes and sweet iced lattes at home.
New Flavour Joins the Range
Nescafe’s Rich Caramel variant joins the already popular Sweet Vanilla and Black varieties in the Espresso Concentrate line. Melissah Toomey, Chief Marketing Officer of Nescafe, stated that the brand’s prior experimentation with caramel flavours has been met with considerable success. The Nescafe Caramel Latte, for instance, stands as the best-selling item amongst all their flavoured product offerings.
Availability
The Rich Caramel flavour is presently on sale at Woolworths and local retailers. Plans are also underway to make the product available for purchase at Coles in the coming month.
Response to Consumer Feedback
Toomey explained that the addition of Rich Caramel to the Espresso Concentrate range is a direct result of feedback from consumers. Last year’s launch of the Espresso Concentrates was met with overwhelming positivity, leading the company to broaden the range further.
Apart from the new espresso concentrate, Nescafe also introduced a KitKat-inspired coffee mix to its product lineup last month.
Questions & Answers
What is the new flavour that Nescafe has added to its Espresso Concentrate line?
The new flavour is ‘Rich Caramel.’
What other flavours are available in the Espresso Concentrate range?
Apart from Rich Caramel, the range also includes Sweet Vanilla and Black.
Where can I purchase the new Rich Caramel flavour?
The Rich Caramel variant of Nescafe Espresso Concentrate is available at Woolworths, local retailers, and will soon be available at Coles.