Nescafe expands Espresso Concentrate range with Rich Caramel version

Nescafe, the global coffee brand, has expanded its Espresso Concentrate collection with the introduction of a new flavour, ‘Rich Caramel.’ This new addition, characterized by a robust and distinctive caramel taste, is versatile and ideal for the creation of barista-style caramel frappes and sweet iced lattes at home.

New Flavour Joins the Range

Nescafe’s Rich Caramel variant joins the already popular Sweet Vanilla and Black varieties in the Espresso Concentrate line. Melissah Toomey, Chief Marketing Officer of Nescafe, stated that the brand’s prior experimentation with caramel flavours has been met with considerable success. The Nescafe Caramel Latte, for instance, stands as the best-selling item amongst all their flavoured product offerings.

Availability

The Rich Caramel flavour is presently on sale at Woolworths and local retailers. Plans are also underway to make the product available for purchase at Coles in the coming month.

Response to Consumer Feedback

Toomey explained that the addition of Rich Caramel to the Espresso Concentrate range is a direct result of feedback from consumers. Last year’s launch of the Espresso Concentrates was met with overwhelming positivity, leading the company to broaden the range further.

Apart from the new espresso concentrate, Nescafe also introduced a KitKat-inspired coffee mix to its product lineup last month.