NBA joins branded-mask trend, selling across Asia
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North America’s National Basketball Association (NBA) has launched a face-mask collection online, supporting communities impacted by Covid-19.
The NBA face masks, produced by NBA licensee Foco and e-commerce partner Fanatics, will feature designs of all 30 NBA teams.
According to the company, proceeds from the sales of the masks will be contributed to Direct Relief, a humanitarian organization committed to improving the health and lives of people affected by poverty or emergencies.
The NBA face mask line will be introduced at the league’s e-commerce sites in Europe and 10 countries across Asia-Pacific, including Australia, New Zealand, Japan and Vietnam.
Face masks are no longer just a medical product. In some countries, wearing a mask was a cultural norm long before the Covid-19 pandemic arrived. Face masks have gone mainstream in the fashion industry as many labels are introducing their own face mask line, including New Balance and Pendleton.
Questions & Answers
Q.Which specific companies are responsible for manufacturing and distributing the new NBA face masks?
Which specific companies are responsible for manufacturing and distributing the new NBA face masks?
The NBA face masks are produced by NBA licensee Foco. They are being sold through the league's e-commerce sites, with Fanatics serving as the e-commerce partner for distribution.
Q.Which charitable organisation will benefit from the sales of the NBA's new face mask collection?
Which charitable organisation will benefit from the sales of the NBA's new face mask collection?
Proceeds from the sales of the NBA face masks will be contributed to Direct Relief. This humanitarian organisation is dedicated to improving the health and lives of people affected by poverty or emergencies.
Q.In which geographical regions will the NBA face mask line initially be available for purchase?
In which geographical regions will the NBA face mask line initially be available for purchase?
The NBA face mask line will be introduced on the league's e-commerce sites in Europe and across 10 countries in the Asia-Pacific region. These countries include Australia, New Zealand, Japan, and Vietnam.
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