NBA and Titan launch merchandising partnership in the Philippines
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The US National Basketball Association (NBA) has signed a multiyear merchandising partnership with Titanomachy, Philippines’ basketball specialty store.
Under the partnership, NBA will relaunch its official e-commerce store in the Philippines, which is operated by Titan, next month.
The online store will offer a wide selection of merchandise from all NBA’s 30 teams, including jerseys, shirts, footwear, headwear, outerwear, accessories and equipment.
“We look forward to providing passionate Filipino fans with unprecedented access to authentic NBA products through the relaunch of the league’s online store,” said Lesley Rulloda, NBA Asia Associate VP of global merchandising.
The NBA online store will also feature exclusive collections and products, including the NBA Philippines Tees Collection.
“Our newly forged partnership with the NBA will enable us to cater to a wider range of Filipino basketball fans and equip them with new ways to express their love for their favorite teams, players and league,” said Mike Ignacio, MD of Titanomachy.
The NBA Philippines is the league’s 25th branded international e-commerce store.
Questions & Answers
Q.What kind of products will be available on the relaunched NBA e-commerce store?
What kind of products will be available on the relaunched NBA e-commerce store?
The online store will offer a broad selection of merchandise, including jerseys, shirts, footwear, headwear, outerwear, accessories, and equipment. Products from all 30 NBA teams will be available.
Q.Who will operate the official NBA e-commerce store in the Philippines?
Who will operate the official NBA e-commerce store in the Philippines?
The official NBA e-commerce store in the Philippines will be operated by Titanomachy, the country's basketball specialty store. They are partnering with the NBA on this multiyear merchandising agreement.
Q.Will there be any exclusive items available through the new online store?
Will there be any exclusive items available through the new online store?
Yes, the NBA online store will feature exclusive collections and products. This includes the NBA Philippines Tees Collection, alongside other unique merchandise.
Q.How significant is this new e-commerce store for the NBA's international presence?
How significant is this new e-commerce store for the NBA's international presence?
This new online store in the Philippines marks the NBA's 25th branded international e-commerce store. It expands the league's global reach for merchandise.
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