Naver and Daum to track cryptocurrency prices

1 min readUpdated Jun 4, 2025Mar 22, 20183:55 AM

In this article (4)

Naver and Daum, Korea’s two largest search engines, will begin providing real-time cryptocurrency prices on their websites.

Dunamu, an affiliate of Kakao which operates the cryptocurrency exchange Upbit, will run the service, the company said. Users can enter the name of a cryptocurrency in either search engine, and the current price will show up in the results.

Service began on Daum, which is owned by Kakao, immediately after the announcement. Naver plans to start the service early next month.

Users of KakaoTalk chat app could also check cryptocurrency prices inside the chat app.

Dunamu already provides real-time cryptocurrency prices as well as information about highs and lows of the day, week, month and year, and transaction size on its own website.

Its trading platform, Upbit, deals in 124 different cryptocurrencies.

AdvertisementAdvertise with usMobile 320×100

What this means

Naver and Daum's swift integration of cryptocurrency pricing through Dunamu positions them centrally in South Korea's digital finance landscape. This move extends Kakao's already strong presence, having previously used its chat app for crypto price checks, demonstrating a coherent strategy to embed financial services within its widely adopted platforms. The direct partnership with Dunamu's Upbit, a major player, gives these search engines a distinct advantage over competitors without similar deep integrations. This strategy creates significant pressure on other financial tech providers and traditional institutions by normalising cryptocurrency access through familiar daily tools. The immediate rollout on Daum and upcoming Naver launch confirms a decisive pivot. We will monitor the daily transaction volumes reported by Upbit to gauge direct impact.

Wei Zhang · Retail News Asia newsroom

Questions & Answers

Which company is responsible for operating the cryptocurrency price tracking service for both Naver and Daum?

Dunamu, an affiliate of Kakao, will run the service. Dunamu also operates the cryptocurrency exchange Upbit, which deals in 124 different cryptocurrencies, according to the announcement.

When will Naver's users be able to access the real-time cryptocurrency price tracking service?

Naver plans to start offering the service to its users early next month. Daum, which is owned by Kakao, began providing the service immediately after the official announcement was made.

Beyond just current prices, what other information does Dunamu typically provide about cryptocurrencies on its own platform?

Dunamu already offers real-time cryptocurrency prices, daily, weekly, monthly, and yearly highs and lows, and details about transaction sizes on its own website. This comprehensive data aids informed trading decisions.

Reader pulse

Will search engine crypto integration drive mainstream adoption?

16,163 votes so far