Natures Organics launches new plant-based, sustainable haircare brand

Stepping up its sustainability commitment, home and personal-care brand Natures Organics has launched My Soda, the first haircare brand to offer sustainable refill solutions in supermarkets.

Exclusively available at Woolworths, My Soda’s cruelty-free and vegan Shampoo and Conditioner uses refillable bottles crafted from recycled plastic and is available in three variants – Smooth, Hydrate, and Cleanse.

According to the brand, the refill packs are designed to help reduce plastic waste by 80 percent and inspire consumers to keep, reuse, and refill their haircare bottles instead of throwing them away.

The haircare brand has also partnered with RedCycle to ensure refill pouches are upcycled through the return-to-store program at Woolworths, allowing soft plastics to be converted into items such as furniture or playground equipment.

On average, each Australian uses 130kg of plastic annually. Of this, only 9 percent of plastic is recycled, and up to 130,000 tonnes find their way into waterways and oceans.

“With sustainability at the forefront of consumerism right now, we’re so proud to bring a natural plant-based, affordable, and trend-inspired haircare brand to Australian consumers, aimed at helping to reduce the environmental impact on our planet,” said Elise Synnot, marketing manager at Natures Organics.

Launching this May, My Soda’s Shamp