National Bookstore plans two-pronged expansion
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National Bookstore plans to double its store network to 500 while strengthening its online presence.
A revamped website will soon enable shoppers to browse and buy from the store’s online catalog and pick up the merchandise in physical stores, says MD Xandra Ramos-Padilla.
The chain hopes to open its 240th store by the end of the year and the 330th by 2020. And while renovating shops, it is experimenting on new formats such as the National Bookstore Express, inspired by convenience stores.
Founded 75 years ago by Ramos-Padilla’s grandmother Socorro Ramos, the bookstore chain targets up to 20 store openings annually.
Questions & Answers
Q.What is the primary target for National Bookstore's expansion in terms of store count?
What is the primary target for National Bookstore's expansion in terms of store count?
National Bookstore aims to double its current store network, intending to reach a total of 500 physical locations. This expansion is part of a two-pronged strategy that also includes strengthening its online presence.
Q.What new features will the revamped online presence offer customers?
What new features will the revamped online presence offer customers?
The revamped website will allow shoppers to browse and purchase items directly from the store's online catalogue. Customers will also have the option to pick up their bought merchandise from physical National Bookstore locations.
Q.What kind of new store formats is National Bookstore experimenting with?
What kind of new store formats is National Bookstore experimenting with?
National Bookstore is experimenting with new store formats, such as the 'National Bookstore Express'. These new formats are inspired by the operational model and convenience offered by convenience stores, indicating a smaller, more accessible approach.
Q.What is the annual target for new store openings for the chain?
What is the annual target for new store openings for the chain?
The bookstore chain targets opening up to 20 new stores annually as part of its expansion plan. This sustained growth aims to help them reach their long-term goal of 500 stores.
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