Napster taps Terada for next-gen music streaming products

Napster is upgrading its analytic ecosystem to implement the Teradata Unified Data Architecture (UDA).

The deployment includes multiple nodes of the Data Warehouse Appliance with Teradata QueryGrid for seamless data and systems integration and, in addition, a Teradata Appliance for Hadoop with Cloudera.

Digital streaming is one of the most widely accepted methods of distributing musical content. With a catalog of over 40 million songs, Napster delivers a premium music streaming experience to more than three million paying subscribers in 34 countries across the globe.

“This upgrade establishes Teradata’s UDA technology as the go-forward foundation for analytics to drive Napster’s next-generation music streaming products,” said Brian Ringer, CTO of Napster. “Our newest product offerings such as the Listener Network — which measures music taste overlap among like-minded music fans around the world to help them discover more music they love — demands more advanced big data tools and techniques for understanding and leveraging customer behavior.”

Ringer said Teradata helps Napster optimize detailed customer level data — including content and application usage, and gives them the ability to more effectively analyze and predict lifetime customer value through customer behavior and usage data.

“As we leverage big data through our UDA and new Hadoop Appliance with Cloudera, we expect to understand and serve our customers with deeper personal relevance and even greater listening enjoyment,” he said.

Also, Napster is deploying Teradata QueryGrid, which works to connect a Teradata and Hadoop system to massive scale, with no effort, and at speeds of 10 Gbps.