Nan Hai plans big China push for Crabtree & Evelyn
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Nan Hai Corp. is planning a big push in the mainland China market after acquiring a company that manufactures and sells skincare products under the Crabtree & Evelyn brand.
The Hong Kong-listed firm has received leasing invitations from several shopping malls in the mainland, and is planning to open its first Crabtree shop in a first-tier city, the Hong Kong Economic Journal reported.
It aims to leverage the brand image and establish points-of-sale in various retail locations, including movie theater complexes and food and beverage outlets, the report said, citing Yu Xin, managing director of Nan Hai’s subsidiary Dadi Digital Cinema.
Nan Hai plans to set up sales spots at its 270 movie theaters across the country to promote cross-sales and electronic commerce.
Crabtree & Evelyn has 30 retail shops in Hong Kong and an aggregate of 4,000 sales spots around the globe.
The brand’s sales in Asia and North America declined last year.
Yu expects profitability to improve due to integration of resources and supply chain, as well as fresh marketing initiatives, once the acquisition is completed.
Questions & Answers
Q.Which company has acquired the Crabtree & Evelyn brand for its expansion into mainland China?
Which company has acquired the Crabtree & Evelyn brand for its expansion into mainland China?
Hong Kong-listed firm Nan Hai Corp. Acquired a company manufacturing and selling skincare products under the Crabtree & Evelyn brand. This acquisition facilitates their planned expansion into the mainland China market.
Q.Where does Nan Hai Corp. Intend to open its first Crabtree & Evelyn shop in mainland China?
Where does Nan Hai Corp. Intend to open its first Crabtree & Evelyn shop in mainland China?
Nan Hai Corp. Plans to open its first Crabtree & Evelyn shop in a first-tier city within mainland China. They have received leasing invitations from various shopping malls for this expansion.
Q.What unusual retail locations will Nan Hai Corp. Use to sell Crabtree & Evelyn products in China?
What unusual retail locations will Nan Hai Corp. Use to sell Crabtree & Evelyn products in China?
Nan Hai Corp. Plans to establish sales points in various retail locations, including movie theater complexes and food and beverage outlets. They will also set up sales spots at their 270 movie theaters nationwide.
Q.Why does Yu Xin expect profitability to improve after the acquisition?
Why does Yu Xin expect profitability to improve after the acquisition?
Yu Xin expects improved profitability due to the integration of resources and the supply chain. Fresh marketing initiatives are also anticipated to contribute positively once the acquisition is completed.
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