Nam Dae Mun to open its first global flagship store in Singapore

The world’s first Nam Dae Mun flagship store will open in Singapore on Saturday, November 30 at 313@Somerset.

The Shanghai-born brand now has more than 300 stores across China, and is famous for the hour-long queues it attracted when it was first launched in 2016. Consumers still queue for its traditional glutinous and osmanthus rice cakes.

Named after one of the Eight Gates in the fortress wall of Seoul in South Korea, the Korean-style rice cakes are chopped into small pieces after the dough is rolled out. The local flagship store also offers Maoshan durian glutinous mochi.

“We are honored and excited to open the first Nam Dae Mun global flagship store in Singapore,” said Herme executive director Freya Wang, which has brought the brand to the Lion City “Besides the popular varied selection of Korean-style rice cakes, consumers here will also be able to get their first taste of Herme’s signature drinks and desserts.”