MyTheresa.com takes aim at Korea
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European luxury online retailer MyTheresa.com is launching a Korean-language site.
Selling luxury womenswear and accessories from such brands as Chloe, Gucci, Miu Miu and Stella McCartney, the e-tailer says it has seen “huge growth potential” in South Korea.
“The Korean luxury market is moving quickly to digital. Ever since our first activities in Korea we have seen a massive consumer shift to digital and a triple-digit growth in the market,” says MyTheresa.com president Michael Kliger.
The online fashion destination’s Korean website will offer free exchanges and returns within 30 days, including a free collection service, as well 72-hour deliveries. It aims to offer a more personalised service with a Korean-speaking customer care team.
Korean customers will be able to pay in euros if using American Express, MasterCard or Visa.
Launched in 2006, MyTheresa.com was acquired by American company Neiman Marcus Group in 2014. The German multi-brand retailer delivers to more than 120 countries with websites available in Arabic, Chinese, English, French, German and Italian.
Questions & Answers
Q.What specifically does MyTheresa.com offer Korean customers on its new website?
What specifically does MyTheresa.com offer Korean customers on its new website?
Korean customers will benefit from free exchanges and returns within 30 days, including a free collection service. They can also expect 72-hour deliveries and support from a Korean-speaking customer care team.
Q.What is the rationale behind MyTheresa.com's decision to launch a Korean-language site?
What is the rationale behind MyTheresa.com's decision to launch a Korean-language site?
The company identified significant growth potential in South Korea, noting a massive consumer shift to digital and triple-digit growth in the luxury market there. This indicates a strong move towards online luxury shopping.
Q.Which payment methods are accepted for Korean customers, and in what currency can they pay?
Which payment methods are accepted for Korean customers, and in what currency can they pay?
Korean customers can pay using American Express, MasterCard, or Visa. They have the option to make payments in euros when using these specific credit cards.
Q.When was MyTheresa.com originally launched and by which company was it later acquired?
When was MyTheresa.com originally launched and by which company was it later acquired?
MyTheresa.com was launched in 2006. It was subsequently acquired by the American company Neiman Marcus Group in 2014, becoming part of their retail portfolio.
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