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Fashion

Myer Slips to $276.5 Million Annual Loss on Heavy Store and Brand Write-Downs

By Wei ZhangAustralia
2 min read
016585 myer david jones
016585 myer david jones
In this article (8)

Australian department store operator Myer posted a statutory net loss of $276.5 million for the financial year to July 25. Heavy write-downs across its store network and brand assets drove the result.

Total sales edged up 0.7 per cent to $4.1 billion, crossing the four-billion-dollar mark. Weak discretionary spending squeezed margins across the department store sector.

This statutory deficit is the second-largest in company history, behind only a $486 million loss in 2018. A post-tax, non-cash impairment of $279.6 million hit goodwill, brand intangibles and store asset valuations across the group. Underlying net profit after tax fell roughly 3 per cent to $42.5 million.

Impairments Bite Across Apparel Portfolio

Book valuations fell across Myer’s physical retail footprint and apparel labels as performance split sharply between categories. Weaker demand hit apparel businesses, including specialty fashion label Portmans. Core fashion, cosmetics and loyalty-driven sales held steadier.

Trading deteriorated sharply during the second half. Three Reserve Bank of Australia interest rate increases and higher household bills thinned retail traffic across shopping centres.

The second half of FY26 was characterised by a volatile and significantly more challenging macroeconomic and retail environment than 1H26 or FY25.

Trading Headwinds Spread to Fiscal 2027

Demand weakened notably through June and July, leaving store footfall volatile heading into the new fiscal year. August trading stayed soft as shoppers continued to trim non-essential purchases.

Regional peers across Asia-Pacific face similar pressures as inflationary shocks exhaust household savings. Landlords and concession partners must now contend with an anchor tenant focused on store rationalisation and tighter capital allocation rather than floor space expansion.

Stock management carries the primary near-term risk. Department store models carry substantial working capital commitments. Prolonged discounting to clear sluggish apparel stock will compress underlying gross margins further if volume fails to rebound.

Board Reshuffle and Strategic Pivot

Top shareholder Solomon Lew takes a seat on the Myer board in September. Lew returns to the boardroom decades after past shareholder disputes, bringing direct oversight of the retailer’s operational turnaround.

Myer previously responded to footfall declines by building out digital channels, expanding customer loyalty incentives and refreshing designer concessions. Those investments preserved top-line sales above $4 billion. However, escalating store lease costs and inflationary overheads eroded net profitability.

Executives are counting on key discount peaks to stabilise earnings this half. Promotional activity leans heavily toward Black Friday clearance events, Christmas gift pop-ups and end-of-year trading.

Attention now turns to the group’s early trading update ahead of the crucial November discount period for signs of a consumer recovery.

Questions & Answers

Q.

What was the main reason for Myer's significant financial loss this year?

A.

The substantial loss was primarily driven by heavy write-downs across Myer's store network and brand assets. A post-tax, non-cash impairment of $279.6 million specifically hit goodwill, brand intangibles and store asset valuations.

Q.

Which categories or products performed poorly, leading to these write-downs?

A.

Weak demand hit apparel businesses, including specialty fashion label Portmans, causing book valuations to fall across these areas. Performance split sharply between categories, with core fashion and cosmetics holding steadier.

Q.

How are Myer's executives planning to stabilise earnings in the near term?

A.

Executives are counting on key discount peaks, such as Black Friday clearance events, Christmas gift pop-ups, and end-of-year trading, to stabilise earnings this half. Promotional activity will lean heavily towards these events.

Q.

What impact are the current economic conditions having on consumer spending and retail traffic?

A.

Three Reserve Bank of Australia interest rate increases and higher household bills have thinned retail traffic across shopping centres. Demand weakened notably through June and July as shoppers trimmed non-essential purchases.

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