MyDeal launching Click Frenzy-like sales event with discounts
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Online marketplace MyDeal has launched an end of financial year (EOFY) sales event, spruiking discounts and offers from its own sellers as well as participating retailers that will offer sales on their own sites.
Called Australia’s Night Online, the sale will kick off at 6pm on 26 June and last for 24 hours.
Customers can expect discounts on a range of popular items such as iPhones, Surface Pros, as well as discounts across commercial products such as office furniture, computers and office supplies.
MyDeal plans to leverage the existing consumer spending intent to build hype for participating retailers, from technology brands, like Microsoft to fashion brands like Nasty Gal.
The marketplace has partnered with Cash Rewards, Houzz, ZipPay and Compare and Connect to drive traffic for the event and expects impressions of more than 10 million.
It has also partnered with Rakuten Marketing, which will be facilitating advertising space during the event for retailers not participating through the MyDeal platform.
MyDeal is launching Australia’s Night Online off the back of its success during Click Frenzy 2017, when it was the most visited online retailer with 433,000 visits, according to Hitwise.
Questions & Answers
Q.What is the name of MyDeal's new sales event?
What is the name of MyDeal's new sales event?
The new sales event launched by MyDeal is called Australia’s Night Online. It is an end of financial year (EOFY) event, offering discounts from MyDeal sellers and other participating retailers. This initiative aims to capitalise on existing consumer spending intent for the EOFY period.
Q.When does the 'Australia's Night Online' sales event take place?
When does the 'Australia's Night Online' sales event take place?
The 'Australia's Night Online' sales event is scheduled to begin at 6pm on 26 June. It will run for a duration of 24 hours from its kick-off time, offering discounts across various product categories during this period.
Q.Which partners are involved in driving traffic to MyDeal's sales event?
Which partners are involved in driving traffic to MyDeal's sales event?
MyDeal has partnered with several companies to drive traffic for the event. These partners include Cash Rewards, Houzz, ZipPay, and Compare and Connect. The collaboration is expected to generate over 10 million impressions for the sales event.
Q.What was MyDeal's performance like during Click Frenzy 2017?
What was MyDeal's performance like during Click Frenzy 2017?
During Click Frenzy 2017, MyDeal was identified as the most visited online retailer. According to data from Hitwise, the platform recorded 433,000 visits during that specific sales event, indicating strong consumer engagement.
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