Myanmar’s hyper growth era has ended according to Telenor
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Telenor Myanmar will shift focus towards data services as the era of rapid initial subscriber growth comes to a close.
Telenor Myanamar CEO Lars Erik Tellmann told that the competitive environment is rapidly changing, with operators targeting internet service use.
Since launching services in September 2014, Telenor Myanmar’s subscriber base has rapidly increased to 18 million, making the operator the second largest industry player. Myanmar’s telecoms market has been experiencing unprecedented growth after the sector was liberalized in 2011.
But Tellmann said this growth has slowed significantly now that anybody who wants to own a SIM has now purchased one, so the fight is turning to existing customers. “Super hyper growth has flattened,” Tellman told.
As of the third quarter, around 40% of Telenor Myanmar’s revenue was generated from data services. In a market with very low fixed line penetration and few PCs, smartphones are the primary way Myanmar consumers are accessing the internet, he said.
Social media is helping drive increased data consumption, with Facebook, WhatsApp and Viber proving particularly popular in the market.
Questions & Answers
Q.Why is Telenor Myanmar shifting its focus to data services?
Why is Telenor Myanmar shifting its focus to data services?
Telenor Myanmar is shifting focus because the era of rapid initial subscriber growth has ended. The competitive environment is changing, with operators now targeting internet service use among existing customers.
Q.How many subscribers does Telenor Myanmar currently have?
How many subscribers does Telenor Myanmar currently have?
Since launching services in September 2014, Telenor Myanmar’s subscriber base has rapidly increased to 18 million. This makes them the second largest player in the industry.
Q.What proportion of Telenor Myanmar's revenue currently comes from data services?
What proportion of Telenor Myanmar's revenue currently comes from data services?
As of the third quarter, approximately 40% of Telenor Myanmar’s revenue was generated from data services. This shows the growing importance of internet use in the market.
Q.How do consumers in Myanmar primarily access the internet?
How do consumers in Myanmar primarily access the internet?
In Myanmar, smartphones are the primary way consumers are accessing the internet. This is due to very low fixed line penetration and few personal computers in the market.
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