Myanmar’s fourth cellco to use the brand name Mytel

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Myanmar’s newly-licensed fourth mobile operator will use the brand name Mytel, and will aim to differentiate by targeting rural areas and competing on price.
The joint venture between Vietnam’s Viettel, the consortium of local ICT companies that make up Myanmar National Telecom Holding Public and Star High Public Company was awarded a telecoms license last week.
The new company’s external relations officer as stating that Mytel will make use of the telecoms assets used by Star High Public Company’s state-owned parent company Myanmar Economic Corporation (MEC). MEC owns MECtel, a state operator with access to extensive tower and fiber assets.
Mytel also plans to utilize capacity on the Asia-Africa-Europe 1 (AAE-1) subsea cable, which lands in Myanmar. According to the report, state operator MPT acts as a co-landing party for the connection but does not participate directly in the project.
The operator plans to offer 2G, 3G and 4G services with a focus on extending coverage in rural areas, and offering services at a lower price than rivals Telenor Myanmar, Uninor Myanmar and the joint venture between MPT and KDDI.
Questions & Answers
Q.What companies form the joint venture behind the new mobile operator?
What companies form the joint venture behind the new mobile operator?
The joint venture is between Vietnam’s Viettel, a consortium of local ICT companies called Myanmar National Telecom Holding Public, and Star High Public Company. These entities were awarded the telecoms license last week.
Q.How does Mytel plan to differentiate itself from existing operators?
How does Mytel plan to differentiate itself from existing operators?
Mytel aims to stand out by focusing on extending mobile coverage to rural areas. It also plans to compete on price, offering its 2G, 3G, and 4G services at a lower cost than its rivals in the market.
Q.Which existing telecom assets will Mytel utilise for its operations?
Which existing telecom assets will Mytel utilise for its operations?
Mytel will use the telecoms assets belonging to Myanmar Economic Corporation (MEC), the state-owned parent company of Star High Public Company. MEC owns MECtel, which has access to extensive tower and fibre infrastructure.
Q.What subsea cable capacity does Mytel intend to use?
What subsea cable capacity does Mytel intend to use?
Mytel plans to utilise capacity on the Asia-Africa-Europe 1 (AAE-1) subsea cable, which has a landing point in Myanmar. State operator MPT acts as a co-landing party for this connection.
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