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Myanmar distribution platform on way

By Minjun Park
1 min read
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Singapore-listed Yoma Strategic Holdings has partnered with international wholesale/retail food company Metro Group to establish an integrated wholesale Myanmar distribution platform.

Metro Wholesale Myanmar aims to address the “evolving needs” of professional customers. Yoma Strategic holds a 15 per cent stake in the business with the remaining 85 per cent taken by the German group.

“Metro Myanmar will leverage on Metro’s procurement capabilities and Yoma Strategic’s logistics, warehousing and fleet-leasing businesses to fast-track its growth,” the companies say in a joint statement.

Metro Myanmar is looking at improving the nation’s supply chain. It will be offering more than 3300 food and other items to such customers as hotels, restaurants and independent small retailers.

As Myanmar retailers need to source products in different ways from distributors and importers, Metro is looking at creating a one-stop wholesale distribution platform.

“We are confident our partnership with Metro will bring global knowhow in modern wholesale distribution and contribute to bringing reliable and safe food to the people in Myanmar,” says Yoma Strategic CEO Melvyn Pun.

Metro is active in 35 countries with sales reaching about €37 billion (US$39 billion) in 2015-16. Its B2B wholesale division Metro Cash & Carry serves hotels, restaurants, small retail and catering firms across Europe and Asia.

Questions & Answers

Q.

What is the primary purpose of the new Metro Wholesale Myanmar platform?

A.

The platform aims to establish an integrated wholesale distribution system for Myanmar, specifically addressing the evolving needs of professional customers. It seeks to improve the nation's supply chain by offering a one-stop source for over 3300 food and other items.

Q.

Which types of customers will Metro Wholesale Myanmar be serving?

A.

Metro Wholesale Myanmar will be supplying a range of professional customers. These include hotels, restaurants, and independent small retailers across the country. Metro's B2B wholesale division typically serves similar businesses in other markets.

Q.

What contributions are Yoma Strategic Holdings and Metro Group each making to the new venture?

A.

Yoma Strategic Holdings is contributing its logistics, warehousing, and fleet-leasing businesses to the partnership, holding a 15 per cent stake. Metro Group, with an 85 per cent stake, will provide its procurement capabilities and global wholesale distribution expertise.

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