Skip to content
Food

Musang King durian moon cake prices up 10%

By Maria SantosVietnam
1 min read
Musang King Durian Cake
Musang King Durian Cake

Musang King durian moon cake prices, made with the popular durian variety originally from Malaysia, have increased by 2-10% year-on-year in Vietnam.

Their cost ranges between VND900,000 ($37.90) to VND1.7 million per box. Last year, the most expensive product sold for around VND1.5 million.

Hoang Anh, a moon cake vendor in Ho Chi Minh City’s District 3, sold out 500 boxes of Musang King and Black Thorn moon cakes in two weeks last year.

She has doubled her imports this year.

“We have to order five months in advance as the manufacturer needs to prepare durian beforehand.”

A major distributor in HCMC plans to sell nearly 30,000 cakes this year, triple the amount last year.

The cakes are mostly imported from Malaysia. Other markets that also sell them are Singapore and Hong Kong.

Industry insiders say prices have gone up due to rising ingredient costs.

Moon cake is a popular type of desert in Asian countries. It is often enjoyed during the Mid-Autumn Festival in the middle of Lunar August, which falls on Sep 29 this year.

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready