Muji opens largest Hong Kong flagship store
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Despite struggling with suspended operations and inventory problems during the Covid-19 pandemic, Japanese home-and lifestyle-goods retailer Muji is set to open its 21st store in Hong Kong later this month.
Taking over the former Uny-owned Piago department store space in Telford Plaza, the new flagship will span 24,000sqft with all ranges including home, electronics, apparel, cosmetics, and food.
The Telford Muji flagship will largely focus on food, expanding its range with packaged goods, groceries, fresh baked goods, and a new coffee and tea bar in addition to its existing cafe and Meal Muji restaurant.
Muji is also expected to make its debut in Vietnam later this year.
In May, Muji Japan launched a store on Amazon, seeking to mitigate the impact of its 280 stores in the market being forced to close due to Covid-19. That marked the first time Ryohin Keikaku has sold Muji products via an online platform outside its own e-commerce store.
Questions & Answers
Q.What is notable about the new Muji flagship store in Hong Kong?
What is notable about the new Muji flagship store in Hong Kong?
The new Telford Plaza store will be Muji's largest in Hong Kong, spanning 24,000sqft. It significantly expands the food range, introducing packaged goods, groceries, fresh baked items, and a coffee and tea bar alongside its existing cafe and restaurant.
Q.How did Muji adapt to store closures during the Covid-19 pandemic in Japan?
How did Muji adapt to store closures during the Covid-19 pandemic in Japan?
In May, Muji Japan launched a store on Amazon to mitigate the impact of its 280 physical stores being forced to close. This was the first time the company sold Muji products via an online platform other than its own e-commerce site.
Q.Where else is Muji planning to expand its operations?
Where else is Muji planning to expand its operations?
Muji is expected to make its debut in Vietnam later this year. The company is also opening its 21st store in Hong Kong, despite challenges faced during the pandemic.
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