Muji Launching new Store in Denmark

Ryohin Keikaku Japan’s board of directors has resolved the establishment of a subsidiary in Denmark by Muji Europe Holdings – its regional headquarters in Europe – for further business development.

Regarding the territory as a growing market in one of the most developed countries in the world – with the tenth highest GDP per capita and an estimated real GDP growth of 1.7 per cent this year – RKJ and MEH have decided to enter the Danish playing field with the expectation that their experience and know-how in the European market will help in running stores.

Denmark geographically connects the European continent and Nordic countries and has a population of 5.83 million in a land area comparable to Japan’s third largest island, Kyushu. The country ranked second in the World Happiness Report according to the United Nations this year.