Muji launches under 500 yen store concept
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Ryohin Keikaku Co., which operates MUJI, opened a new type of store called MUJI 500 at JR Mitaka Station in Mitaka, Tokyo, on Friday. The new store mainly sells daily necessities for ¥500 or less.
The percentage of items priced under ¥500 at the new shop is roughly 70%, an increase from less than 30% at regular stores. The company plans to open 30 stores in this new format by the end of February 2023, mainly in central Tokyo.
The new store sells about 3,000 products, less than half the number of items sold at regular stores. About 2,000 of the products are under ¥500, including food items, kitchen sundries and garbage bags. As well, customers can order products online that are not immediately available at the store and then later pick up the items.
Questions & Answers
Q.What is the main difference in product pricing at the new MUJI 500 stores compared to regular MUJI shops?
What is the main difference in product pricing at the new MUJI 500 stores compared to regular MUJI shops?
At MUJI 500 stores, approximately 70% of items are priced under ¥500. This is a significant increase from less than 30% of items being under ¥500 at regular MUJI stores.
Q.How many new MUJI 500 stores does Ryohin Keikaku Co. Plan to open, and where will they be located?
How many new MUJI 500 stores does Ryohin Keikaku Co. Plan to open, and where will they be located?
The company intends to open 30 stores in this new format by the end of February 2023. These new stores will mainly be located in central Tokyo.
Q.Do MUJI 500 stores offer the same range of products as a standard MUJI shop?
Do MUJI 500 stores offer the same range of products as a standard MUJI shop?
No, MUJI 500 stores sell about 3,000 products, which is less than half the number of items available at regular stores. Around 2,000 of these products are under ¥500.
Q.Can customers purchase items not immediately stocked at a MUJI 500 store?
Can customers purchase items not immediately stocked at a MUJI 500 store?
Yes, customers can order products online that are not readily available in the store. These items can then be picked up at the store at a later time.
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