Muji launches fresh food concept store with JD
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Japanese retail giant, Muji, has forayed into the fresh food industry with the launch of a food complex in collaboration with JD’s Seven Fresh in Shanghai.
Operated by both companies, the complex is located inside Ruihongtiandi shopping mall and spans 400sqm, housing a Muji store and fresh food supermarket, Seven Fresh, which is also the chain’s first presence in the city.
Unlike Muji’s usual stores, the 1208sqm Muji store in the complex offers an expanded selection of food products, including ramen, oatmeal, frozen food, ice cream and pizza. Its fashion brands, Muji Labo and Muji Walker, are also available in the store.
The Seven Fresh store features an omnichannel concept with both online and offline services, and customers can have their online orders delivered in as soon as 30 minutes.
The store-in-store concept is not the first collaboration of the two companies: last year, Muji launched a new format MUJIcom, at JD headquarters in Beijing, providing employees selected products such as daily necessities and food, including lunch boxes featuring simple meals.
Questions & Answers
Q.What is the new Muji concept store's primary focus?
What is the new Muji concept store's primary focus?
The new Muji concept store in Shanghai is focused on fresh food. It houses a Muji store with an expanded food selection and a Seven Fresh fresh food supermarket, operating as a combined complex.
Q.How large is the new Muji store in the Shanghai complex compared to the overall complex size?
How large is the new Muji store in the Shanghai complex compared to the overall complex size?
The Muji store within the complex measures 1208 square metres. The entire food complex, which includes both the Muji store and the Seven Fresh supermarket, spans 400 square metres.
Q.Where is the Seven Fresh store located and what notable features does it offer?
Where is the Seven Fresh store located and what notable features does it offer?
The Seven Fresh store is located in Shanghai's Ruihongtiandi shopping mall, marking its first presence in the city. It offers an omnichannel concept, providing both online and offline services with online order deliveries in as little as 30 minutes.
Q.Have Muji and JD collaborated on other projects before this fresh food complex?
Have Muji and JD collaborated on other projects before this fresh food complex?
Yes, Muji and JD previously collaborated last year. They launched a MUJIcom format store at JD headquarters in Beijing, offering selected products like daily necessities, food, and lunch boxes to employees.
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