Muji Japan moves online as Covid-19 crisis closes stores
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Muji Japan has launched an online store on Amazon, strengthening its e-commerce presence as the Covid-19 crisis closes stores.
According to the Nikkei Asian Review, the new Muji Japan online store will feature 250 items, mostly beauty products, storage containers, and cooking utensils.
It is the first time Japan’s Ryohin Keikaku has sold Muji products via an online platform outside its own e-commerce store. With Amazon’s extensive user base, the company hopes to attract more potential customers.
The launch with Amazon follows the closure of 280 physical stores across Japan and many others having to trade for reduced hours due to social-distancing requirements in the wake of the Covid-19 pandemic.
Questions & Answers
Q.What kind of products will be available on Muji's new Amazon store?
What kind of products will be available on Muji's new Amazon store?
The new Muji Japan online store on Amazon will feature 250 items. These products will mostly include beauty products, storage containers, and cooking utensils for customers to purchase.
Q.Why has Muji Japan decided to launch an online store with Amazon now?
Why has Muji Japan decided to launch an online store with Amazon now?
The launch follows the closure of 280 physical stores across Japan. Many other stores are also trading for reduced hours due to social-distancing requirements stemming from the Covid-19 pandemic.
Q.Has Ryohin Keikaku sold Muji products on external online platforms before this launch?
Has Ryohin Keikaku sold Muji products on external online platforms before this launch?
No, this is the first time Ryohin Keikaku, Muji's parent company, has sold its products through an online platform outside of its own e-commerce store, according to the article.
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