Skip to content
General

Muji Japan adds groceries, mini-house to flagship

By Maria SantosJapan
1 min read
Muji Store Duesseldorf innen
Muji Store Duesseldorf innen
In this article (4)

In a redesign, housewares company Muji Japan has added groceries and even a miniature house to its global flagship store in Tokyo.

It draws its inspiration from the core necessities of survival: food, shelter, clothing and food, reports Curbed.com.

“Among the basic lifestyle needs, food is the most fundamental and indispensable aspect,” says the store’s opening announcement.

This is why the flagship is the first Muji store in the world with a fruit and vegetable market. All the produce, grown with little or no fertiliser or pesticides, is sourced directly from growers who add notes to customers near their items. There are also 300 grocery items such as spices and snacks.

A second-floor cafe serves bread and soup made from the produce available downstairs.

On display is a simple Muji Hut – a tiny black timber house with interior designers on hand to answer questions. Its one room is fitted out as a music room and retreat.

Questions & Answers

Q.

What is the inspiration behind Muji Japan's new flagship store design?

A.

The store's design draws inspiration from the core necessities of survival: food, shelter, and clothing. This focus on basic lifestyle needs guides the new offerings, including a food market and a mini-house display.

Q.

How is Muji sourcing the produce for its new fruit and vegetable market?

A.

All produce for the market is sourced directly from growers. These farmers use little or no fertiliser or pesticides, and they include notes for customers near their items, detailing the produce.

Q.

What kind of items are available in the new grocery section, apart from fresh produce?

A.

In addition to fresh fruits and vegetables, the grocery section offers about 300 other items. These include various spices and snacks, complementing the fresh produce and cafe offerings.

Reader pulse

Muji's grocery expansion is:

18,104 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready