Muji convenience-store concept trials at JD HQ

Following the launch of Muji Hotel and Muji Infill (a home-renovation service) in China, the Japanese home and lifestyle retailer has branched into convenience retailing.

Located inside JD’s Beijing headquarters, the Muji convenience-store concept, called Mujicom, takes up 605sqm and has 71 seats for dining.

Stocking essential daily goods along with books, food, and beverages, the store serves employees of JD.

The Muji convenience store actually made its initial debut at Musashino Art University in Tokyo with an additional workshop space for students to use as a working and creative collaborative space.

The retailer is set to open three new stores in China this month atop of Mujicom, including outlets at Hangzhou and in Shenzhen Airport.

Muji also recently opened its largest Hong Kong flagship store, expanding its food and catering range with fresh-baked goods and a new coffee and tea bar.