Muji convenience-store concept trials at JD HQ
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Following the launch of Muji Hotel and Muji Infill (a home-renovation service) in China, the Japanese home and lifestyle retailer has branched into convenience retailing.
Located inside JD’s Beijing headquarters, the Muji convenience-store concept, called Mujicom, takes up 605sqm and has 71 seats for dining.
Stocking essential daily goods along with books, food, and beverages, the store serves employees of JD.
The Muji convenience store actually made its initial debut at Musashino Art University in Tokyo with an additional workshop space for students to use as a working and creative collaborative space.
The retailer is set to open three new stores in China this month atop of Mujicom, including outlets at Hangzhou and in Shenzhen Airport.
Muji also recently opened its largest Hong Kong flagship store, expanding its food and catering range with fresh-baked goods and a new coffee and tea bar.
Questions & Answers
Q.Where is the new Muji convenience store concept located?
Where is the new Muji convenience store concept located?
The new Muji convenience-store concept, named Mujicom, is located inside JD’s Beijing headquarters. It serves the employees of JD, offering essential daily goods, books, food, and beverages.
Q.How large is the new Mujicom store, and what facilities does it offer?
How large is the new Mujicom store, and what facilities does it offer?
The Mujicom store spans 605 square metres and includes 71 seats specifically for dining. It stocks essential daily goods, along with books, food, and various beverages for its customers.
Q.Has Muji previously launched a convenience store concept elsewhere?
Has Muji previously launched a convenience store concept elsewhere?
Yes, the Muji convenience store made its initial debut at Musashino Art University in Tokyo. That location also featured an additional workshop space for students to use for collaborative work and creativity.
Q.What other new Muji stores are opening in China this month?
What other new Muji stores are opening in China this month?
Beyond Mujicom, Muji is opening three new stores in China this month. These new outlets include locations in Hangzhou and within Shenzhen Airport, expanding their presence in the region.
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