Mt Yengo Wines gains momentum with international expansion

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Mt Yengo Wines – Australia’s first indigenous-owned wine brand – has reported a tenfold increase in growth over the past three months, attributed to expanded retail partnerships and entry into the international market.
The company’s expansion includes adding three new wines into Vintage Cellars and First Choice Liquor stores, part of the Coles Liquor network. These retail partnerships have introduced Mt Yengo to 93 Vintage Cellars locations and 102 First Choice Liquor stores nationwide.
In addition to domestic retail, Mt Yengo said it has been active in the US for four years and is set to enter the Chinese market this year. The company plans to expand further globally, including Europe.
Mt Yengo has also entered a supply agreement with Carnival Cruises, including P&O and Princess Cruises. The wines are now served on cruise ships alongside existing placements in venues such as Rockpool Sydney and Midden by Mark Olive at the Sydney Opera House.
Wayne Quilliam, a Palawa man, artist, and co-owner, expressed his enthusiasm as the company sees its hard work pay off as it reaches more consumers.
“Our people are proud to see an Indigenous-owned brand thriving,” Quilliam said. “We aim to celebrate our culture while offering a premium product that resonates globally.”
Questions & Answers
Q.What is the reason given for Mt Yengo Wines' recent growth?
What is the reason given for Mt Yengo Wines' recent growth?
The tenfold increase in growth over the past three months is attributed to expanded retail partnerships within Australia and the company's entry into the international market.
Q.Which retail chains in Australia have recently started stocking Mt Yengo Wines?
Which retail chains in Australia have recently started stocking Mt Yengo Wines?
Mt Yengo Wines has recently added three new wines into Vintage Cellars and First Choice Liquor stores. These are both part of the Coles Liquor network.
Q.Which new international markets is Mt Yengo Wines planning to enter soon?
Which new international markets is Mt Yengo Wines planning to enter soon?
The company is set to enter the Chinese market this year, building on its existing presence in the US. There are also plans for further global expansion, including into Europe.
Q.What new supply agreement has Mt Yengo Wines recently secured for its products?
What new supply agreement has Mt Yengo Wines recently secured for its products?
Mt Yengo Wines has entered a supply agreement with Carnival Cruises. This includes placing their wines on P&O and Princess Cruises ships.
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