Fashion
Mt Yengo Wines – Australia’s first indigenous-owned wine brand – has reported a tenfold increase in growth over the past three months, attributed to expanded retail partnerships and entry into the international market.
The company’s expansion includes adding three new wines into Vintage Cellars and First Choice Liquor stores, part of the Coles Liquor network. These retail partnerships have introduced Mt Yengo to 93 Vintage Cellars locations and 102 First Choice Liquor stores nationwide.
In addition to domestic retail, Mt Yengo said it has been active in the US for four years and is set to enter the Chinese market this year. The company plans to expand further globally, including Europe.
Mt Yengo has also entered a supply agreement with Carnival Cruises, including P&O and Princess Cruises. The wines are now served on cruise ships alongside existing placements in venues such as Rockpool Sydney and Midden by Mark Olive at the Sydney Opera House.
Wayne Quilliam, a Palawa man, artist, and co-owner, expressed his enthusiasm as the company sees its hard work pay off as it reaches more consumers.
“Our people are proud to see an Indigenous-owned brand thriving,” Quilliam said. “We aim to celebrate our culture while offering a premium product that resonates globally.”
