Mothercare Vietnam opens second store

UK-based baby-goods retailer Mothercare Vietnam is opening its second store, inside the newly-opened Vincom Landmark 81 in Ho Chi Minh City.

Opened three months after the first store at Crescent Mall, the new 286sqm shop offers a full range of products for mothers, and for kids under five years old.

The brand plans to open a third store by the end of this year at another, as yet unidentified, shopping mall.

The baby goods retailer was brought to Vietnam under franchise agreement between Mothercare UK and IPP Group’s subsidiary ACFC, which also manages Gap, Nike, Old Navy, and Tommy Hilfiger.

While expanding in international markets, the UK brand has shuttered stores in an effort to survive in its home market.