Most Singaporeans purchase online overseas every month
In this article (5)
A recent survey has shown that around 75 percent of Singaporeans purchase overseas products at least once a month.
According to Southeast Asian and Taiwanese e-commerce platform Shopee’s Global Deals Survey 2019, which polled more than 4000 Singaporeans about their overseas online purchasing habits, more than 90 percent of survey respondents indicated that they buy overseas products on Shopee more today, as compared to three years earlier. Reasons cited include convenience, cost-savings, increased product variety and being able to purchase products not available in Singapore. The survey also found that shoppers prefer to purchase overseas products from sellers who have a wide variety of products available (70 percent) and offer free shipping (30 percent).
A recent YStats report found Singapore to be the top market for cross-border shopping in Southeast Asia, and according to a Forrester report, 60 percent of e-commerce sales consist of overseas orders.
Japan is the fastest-growing market for overseas purchases, as demand for health supplements rises. Over the years, Japanese brands have increasingly made inroads in Singapore, gaining ground in the local retail scene with the entrance of a new wave of Japanese fashion labels and discount stores.
According to Shopee’s survey, when it comes to purchasing Japanese products, quality (70 percent), variety (75 percent) and items that are not available in Singapore (73 percent) are what fuels the appetite of Singaporean shoppers.
Shopee has recently unveiled a dedicated in-app space where users can access more than 50 million deals from six popular shopping destinations. Named Global Deals, the feature introduced deals from China, Korea, Japan, Taiwan, Malaysia and Hong Kong, and is accessible via a dedicated button on the Shopee homepage.
“Singaporean shoppers have become globalized consumers who now have the world at their fingertips, and they are constantly on the lookout for convenience, quality and variety,” said Shopee CCO Zhou Junjie.
Questions & Answers
Q.What are the primary reasons Singaporeans are purchasing more products online from overseas sellers than before?
What are the primary reasons Singaporeans are purchasing more products online from overseas sellers than before?
Shoppers are increasingly buying overseas due to convenience, cost-savings, and greater product variety. They can also access items not readily available in Singapore, which further fuels this purchasing trend.
Q.Which factors are most important to Singaporean shoppers when choosing overseas products?
Which factors are most important to Singaporean shoppers when choosing overseas products?
When purchasing from overseas sellers, Singaporean shoppers prefer those with a wide variety of products available. Offering free shipping is also a significant factor that influences their purchasing decisions.
Q.What is driving the demand for Japanese products among Singaporean online shoppers?
What is driving the demand for Japanese products among Singaporean online shoppers?
Quality, variety, and the availability of items not found in Singapore are the key factors. These elements combined are fuelling the increasing appetite of Singaporean shoppers for Japanese goods.
Q.Which specific countries are included in Shopee's new Global Deals feature?
Which specific countries are included in Shopee's new Global Deals feature?
The Global Deals feature offers products from six popular shopping destinations. These include China, Korea, Japan, Taiwan, Malaysia, and Hong Kong, providing users with a broad range of options.
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