Moschino launches first cosmetic collection with Sephora
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Italian luxury fashion label Moschino is making its first leap into cosmetics, teaming up with global beauty retailer Sephora to distribute its debut make-up collection.
The Moschino x Sephora collection is centred on bright colours and features quirky packaging, such as Moschino’s signature teddy bear in gold.
The seven items include lip-gloss, brushes, a highlighter and an eye shadow, the latter housed in a palette designed to look like a shopping bag.
Collection prices range from US$23 for the miniature shopping bag eye shadow to $68 for the teddy bear brush set.
It marks the first cosmetics collection to come out of the Jeremy Scott-helmed Moschino. Part of the Aeffe group since 1999, the Italian brand already has a retail history with Sephora, with its multiple fragrances being sold there.
The cosmetics debut follows up Moschino’s foray into furniture when, in March, it released a capsuled collection designed in collaboration with furniture company Gufram.
In the APAC region, Sephora has stores in China, Hong Kong, Indonesia, Malaysia, The Philippines, Singapore, Thailand, and Australia and New Zealand. It’s also present in Europe, and in North and South America.
Questions & Answers
Q.What kind of items are included in Moschino's debut cosmetics collection?
What kind of items are included in Moschino's debut cosmetics collection?
The collection features seven items, including lip-gloss, brushes, a highlighter, and an eye shadow. The eye shadow is presented in a palette designed to resemble a shopping bag.
Q.What are the price points for items in the new Moschino x Sephora collection?
What are the price points for items in the new Moschino x Sephora collection?
Prices for the collection items range from US$23 for the miniature shopping bag eye shadow. The teddy bear brush set is priced at $68, representing the higher end of the collection.
Q.Does Moschino have any prior retail experience with Sephora before this cosmetics launch?
Does Moschino have any prior retail experience with Sephora before this cosmetics launch?
Yes, the Italian brand already has an existing retail history with Sephora. Multiple Moschino fragrances have been distributed and sold through the global beauty retailer previously.
Q.In which regions does Sephora distribute its products, according to the article?
In which regions does Sephora distribute its products, according to the article?
Sephora has a significant presence globally, with stores in various regions. These include the APAC region, Europe, North America, and South America, covering a wide market.
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