Morphe launches Coca Cola cosmetics and accessories
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Beauty brand Morphe has teamed up with Coca Cola to launch a new makeup collection.
Different to Morphe’s usual partnerships with famous beauty gurus such as Jaclyn Hill or Jeffree Star, the co-branding with Coca Cola has marked one of the brand’s biggest collabs.
Called Thirst for Life Collection, the new beauty line will feature products designed with Coca Cola’s label, including lip glosses, an eyeshadow palette, highlighters and brushes.
“The Thirst For Life Artistry Palette, in particular, was inspired by the full experience of drinking a Coca Cola – from the green glass of the bottle, to the blues of ice, to the colours of the actual liquid beverage,” the company said in a statement.
Morphe is not the first beauty brand to collaborate with Coca Cola. The US soft drink brand teamed up with The Face Shop to launch a beauty collection in South Korea.
The Morphe x Coca Cola Collection was launched today, June 18, with all products priced under US$30.
Questions & Answers
Q.What items are included in Morphe's new beauty line with Coca Cola?
What items are included in Morphe's new beauty line with Coca Cola?
The new beauty line, called Thirst for Life Collection, includes lip glosses, an eyeshadow palette, highlighters and brushes. These products are all designed with Coca Cola’s label.
Q.How does this collaboration differ from Morphe's previous partnerships?
How does this collaboration differ from Morphe's previous partnerships?
This co-branding with Coca Cola is different from Morphe’s usual partnerships, which are typically with famous beauty gurus like Jaclyn Hill or Jeffree Star. It marks one of the brand’s biggest collaborations.
Q.Have any other beauty brands collaborated with Coca Cola before?
Have any other beauty brands collaborated with Coca Cola before?
Yes, Morphe is not the first beauty brand to team up with Coca Cola. The US soft drink brand previously collaborated with The Face Shop to launch a beauty collection in South Korea.
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