Moonshot cosmetics opened store at T Galleria
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Korean brand Moonshot cosmetics has opened its first Hong Kong outlet at T Galleria, operated by DFS Group. Before launching in T Galleria, Moonshot was distributed in Hong Kong and Macau through Sasa stores.
Last year, the brand opened three stores in Malaysia after a long term association with Sephora.
After Hong Kong, Moonshot is planning to enter China, Indonesia, the Philippines and Thailand. Moonshot was founded by YG Plus, a subsidiary of YG Entertainment in 2015.
Questions & Answers
Q.What is the relationship between Moonshot and its parent company?
What is the relationship between Moonshot and its parent company?
Moonshot cosmetics was founded by YG Plus in 2015. YG Plus is a subsidiary of YG Entertainment, indicating Moonshot operates under the umbrella of a larger entertainment group.
Q.Where else has Moonshot expanded its physical store presence recently?
Where else has Moonshot expanded its physical store presence recently?
Before opening in Hong Kong, Moonshot launched three stores in Malaysia last year. This expansion followed a long-term association with Sephora in the region.
Q.What are Moonshot's future expansion plans after opening in Hong Kong?
What are Moonshot's future expansion plans after opening in Hong Kong?
Following its Hong Kong launch, Moonshot intends to enter several new markets. These planned expansion territories include China, Indonesia, the Philippines, and Thailand in the near future.
Q.How was Moonshot distributed in Hong Kong and Macau before opening its T Galleria store?
How was Moonshot distributed in Hong Kong and Macau before opening its T Galleria store?
Prior to opening its first outlet at T Galleria, Moonshot products were available in Hong Kong and Macau through Sasa stores. This suggests a shift from third-party distribution to a dedicated brand store.
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