Mondelēz Rolls Out Three Limited Oreo Flavours in National Consumer Vote

Mondelēz International released three limited-edition Oreo flavours across Australia on August 24. Consumers will vote on which variant secures a permanent production run in 2027.

The Twist, Lick, Vote promotion opened with an online presale before stock hit supermarket shelves nationwide. Banana Pudding, Deep Fried, and Chicken & Waffles make up the experimental trio.

Flavour profiles and voting mechanics

Banana Pudding combines banana and vanilla pudding flavoured creme in a dual layer between vanilla wafer cookies. The other two entries rely on savoury and novelty profiles to drive social engagement and trial purchases.

Shoppers cast votes online after sampling the range. The flavour with the highest tally transitions to regular factory production next year.

Crowdsourced menu strategy

Packaged food manufacturers across the Asia-Pacific region frequently run voting campaigns to test unconventional formulations without committing to full manufacturing lines. The tactic limits inventory risk while driving retail footfall.

Mondelēz has not disclosed production volumes for the limited batch or the exact closing date for voting. Tally results and the winning permanent flavour will follow once polling wraps up.