Mondelēz opens regional snacks research lab in Singapore
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Mondelēz International has inaugurated its US$5 million regional biscuit and baked snacks lab and innovation kitchen in Singapore that will serve its Australasian, Asia Pacific, Middle East, and Africa businesses.
Chan Ih-Ming, EVP of the Singapore Economic Development Board, opened the facility. Mondelēz says it reaffirms its commitment to innovation and product development across Southeast Asia, Australia, New Zealand, and Japan.
The lab and innovation kitchen expands on the capabilities of the food manufacturer’s existing Singapore Technical Centre established in 2006.
In 2018, the company expanded the centre to focus on gum and candy innovation and product development.
“This expansion further enhances the capabilities of our Singapore Technical Centre and reaffirms our commitment and contribution to the country, which serves as the headquarters for our Asia Pacific, Middle East and Africa business,” said Deepak Iyer, EVP and president of Mondelēz International AMEA.
“The establishment of the biscuit and baked snacks lab and innovation kitchen marks a significant step in Mondelēz’s commitment to mindful snacking, including developing products that encourage portion balance and mindful indulgence whilst exploring flavour innovation and different product formats.”
Questions & Answers
Q.Which specific business regions will this new lab serve?
Which specific business regions will this new lab serve?
The new facility will serve Mondelēz International's Australasian, Asia Pacific, Middle East, and Africa businesses, reinforcing its commitment to innovation in Southeast Asia, Australia, New Zealand, and Japan.
Q.How does this new lab fit in with Mondelēz’s existing Singapore operations?
How does this new lab fit in with Mondelēz’s existing Singapore operations?
The lab and innovation kitchen expands on the capabilities of the company’s existing Singapore Technical Centre, which was established in 2006 and was expanded in 2018 to focus on gum and candy innovation.
Q.What is the primary focus of product development at the new biscuit and baked snacks lab?
What is the primary focus of product development at the new biscuit and baked snacks lab?
The lab aims to advance mindful snacking, developing products that encourage portion balance and mindful indulgence. It will also explore flavour innovation and different product formats within biscuits and baked snacks.
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