Moncler thrives in Hong Kong
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Hong Kong and China were the fastest-growing markets globally for edgy Italian outdoor-wear brand Moncler in the first quarter of this year.
In every market in which the company operates, it achieved double-digit growth, even when unfavourable currency exchange rates in some were taken into account. Sales in Asia and other markets outside Europe and the Americas, rose 39 per cent at constant exchange rates, the highest growth rate of any region, reaching €146.4 million (US$175.1 million).
Within Asia, according to Moncler’s chairman and CEO Remo Ruffini, “China’s mainland and Hong Kong largely outperformed the growth of the region”.
Worldwide, Moncler’s sales rose 28 per cent at constant exchange rates, to €332 million. Retail revenue rose 35 per cent and wholesale revenue by 9 per cent.
Ruffini attributes the success to the Moncler Genius project – a creative hub, which has “reimagined Moncler’s soul by going beyond the season’s concept”.
“The idea for this was born from a desire to seek innovative forms of expression, to constantly dialogue with the clients, fuelled by a new digital approach. Each collection will be singularly dropped, starting from June 14 with Moncler Fragment Hiroshi Fujiwara, followed by all the others on a monthly basis”.
Questions & Answers
Q.Which specific markets were Moncler’s fastest-growing globally in the first quarter?
Which specific markets were Moncler’s fastest-growing globally in the first quarter?
Hong Kong and China were the fastest-growing global markets for Moncler. They largely outperformed the growth seen in the wider Asian region during the first quarter of this year.
Q.What was Moncler’s total worldwide sales growth at constant exchange rates for the first quarter?
What was Moncler’s total worldwide sales growth at constant exchange rates for the first quarter?
Moncler's worldwide sales rose 28 per cent at constant exchange rates. This brought the total sales figure to €332 million for the first quarter of this year.
Q.What is the 'Moncler Genius project' and how does it contribute to the company's success?
What is the 'Moncler Genius project' and how does it contribute to the company's success?
The 'Moncler Genius project' is a creative hub that reimagines the brand's identity by going beyond seasonal concepts. It aims for innovative expression and constant dialogue with clients, utilising a new digital approach.
Q.When will the first new collection from the Moncler Genius project be released, and how frequently will subsequent collections follow?
When will the first new collection from the Moncler Genius project be released, and how frequently will subsequent collections follow?
The first collection from the Moncler Genius project, Moncler Fragment Hiroshi Fujiwara, will be singularly dropped starting from June 14. All other collections will follow on a monthly basis after this initial release.
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