Moncler starting fragrance range with Interparfums

Italian luxury fashion brand Moncler is partnering with Interparfums to launch its first fragrance line.

Under the partnership, Moncler will launch perfumes and fragrances-related products manufactured by Interparfums in Moncler mono-brand stores and other selected resellers.

“Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity,” said Remo Ruffini, chairman and CEO of Moncler.

“The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.”

According to the company, the exclusive partnership will last until the end of 2026, with a potential five-year extension. Moncler’s first fragrance line is scheduled to launch in the first quarter of 2022.