Mobikon partners with BPI for Philippines foray
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Singapore-based Mobikon has tied up with Bank of the Philippines Islands (BPI) in Manila to offer its customer engagement platform to restaurants.
The tie up will add a repertoire of over 300 restaurants in Mobikon’s network and strengthen its presence in South East Asia. Currently, the company has 1500 restaurants across India, Singapore, Malaysia, Macau, Philippines, and Dubai.
“Apart from organic growth for the company, one of the key pivot in our strategy is where we target larger brand as a reference point for other brands to follow. The rewards program given out by banks is commoditised. We saw an opportunity for a win-win tripartite partnership with BPI,” said Anuj Jain, vice-president, Asia-Pacific, Mobikon. BPI confirmed the tie up but declined to discuss further details in response to an email query from ET.
Through this contract-based partnership, BPI will provide Mobikon’s customer relationship management platform to restaurants on a tablet as a ready-to-use value-added solution. In turn, BPI will advertise its offering on Mobikon’s platform to restaurant brands as self-promotion and to strengthen relationships.
Currently, Mobikon works with 100 restaurants in Manila. Mobikon is also in talks with other leading banks in India and other markets and also exploring strategic partnerships with mPOS & cloud POS companies.
Within this year, Mobikon has raised close to $4 million from Jungle Ventures, Life-.Sreda and Qualgro. It strengthened its market reach in Singapore this August acquiring ‘Triibe’, a customer feedback platform in South East Asian markets.
Questions & Answers
Q.What is the primary purpose of Mobikon's partnership with BPI in the Philippines?
What is the primary purpose of Mobikon's partnership with BPI in the Philippines?
The partnership will allow Mobikon to offer its customer engagement platform to restaurants in Manila. BPI will provide this customer relationship management platform to restaurants as a ready-to-use solution, strengthening Mobikon's presence in South East Asia.
Q.How will BPI benefit from this collaboration with Mobikon?
How will BPI benefit from this collaboration with Mobikon?
BPI will advertise its own offerings on Mobikon's platform to restaurant brands. This is intended for BPI's self-promotion and to strengthen its relationships within the restaurant industry, rather than direct financial gain from Mobikon's platform itself.
Q.How many additional restaurants will Mobikon's network gain through this new tie-up?
How many additional restaurants will Mobikon's network gain through this new tie-up?
The tie-up with BPI is expected to add a repertoire of over 300 restaurants to Mobikon's existing network. This will increase Mobikon's overall reach, particularly within the Philippines and the wider South East Asian region.
Q.What is Mobikon's current market position in Manila, separate from this new partnership?
What is Mobikon's current market position in Manila, separate from this new partnership?
Currently, Mobikon works with 100 restaurants in Manila. This new partnership with BPI will build upon that existing presence, significantly expanding its reach and network within the city and the Philippines.
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