MobiFone Vietnam moves into retail
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Vietnam telco MobiFone says it will focus on expanding its retail presence in the coming year as it competes for market share.
MobiFone Vietnam is one of three key mobile phone networks fiercely competing for a share of the nation’s burgeoning telecommunications business.
In recent years rivals Viettel and VinaPhone have all stepped up their retail presence, but MobiFone has less profile at storefront level.
Speaking at a shareholders meeting last week, MobiFone Vietnam general director Cao Duy Hai said the company will focus on its businesses in telecom, television, retail and multimedia in the 2015-20 period.
He said the company planned “a large distribution channel” to increase MobiFone’s market share. Local commentators suggest this may include partnerships with mobile phone brands such as Samsung, Apple, Oppo and Huawei, all strong players in Vietnam.
Viettel has stores in many cities and provinces throughout the country and VinaPhone has co-operated with Apple, among others, to distribute its products. But MobiFone tends to rely on trade through independent stores who can connect customers to any of the networks.
MobiFone is 100 per cent Government owned and also has businesses in construction, minerals, broadcasting and multimedia.
Questions & Answers
Q.What is the primary reason MobiFone is expanding its retail presence now?
What is the primary reason MobiFone is expanding its retail presence now?
MobiFone is expanding its retail presence to compete for market share. Rivals Viettel and VinaPhone have already increased their storefront activity, prompting MobiFone to step up its efforts.
Q.Which specific business areas will MobiFone focus on during its expansion period?
Which specific business areas will MobiFone focus on during its expansion period?
MobiFone will focus on its businesses in telecom, television, retail, and multimedia. This strategy is planned to be implemented during the 2015-20 period to enhance market share.
Q.How has MobiFone traditionally distributed its products compared to its rivals?
How has MobiFone traditionally distributed its products compared to its rivals?
MobiFone has traditionally relied on trade through independent stores, which connect customers to various networks. In contrast, rivals like Viettel have dedicated stores, and VinaPhone partners directly with brands like Apple.
Q.What types of partnerships might MobiFone pursue to strengthen its retail distribution?
What types of partnerships might MobiFone pursue to strengthen its retail distribution?
Local commentators suggest MobiFone may pursue partnerships with major mobile phone brands. These could include companies such as Samsung, Apple, Oppo, and Huawei, all of whom are strong players in Vietnam's market.
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