Missguided First Vietnam’s Store Opening

UK-based fashion brand Missguided Vietnam has opened its first store.

Located on Level 2 of Ho Chi Minh City’s Saigon Centre, the new store is a part of the brand’s expansion internationally, which follows rationalization in its home market. The label has also opened its first franchised store in Dubai Mall, under a partnership with retail group Azadea.

More stores are poised to open in the UAE, Qatar, Saudi Arabia, Kuwait, Bahrain, Jordan, Lebanon, and Egypt.

Early February, Missguided closed its flagship in London’s Westfield Stratford City, which was also its first brick-and-mortar store, after three years of operating.

The loss-making 20,000sqft store reportedly had two years left on the lease but Missguided negotiated to exit early.

The brand now has only one store in the UK, at Bluewater shopping center in Kent.