Mirvac launches bespoke nanny service

Retail landlord, Mirvac, has launched a new nanny service across two of its shopping centres, with plans to roll the service out nation-wide by 2019.

Mirvac’s Shopping Nanny allows customers at Rhodes Waterside NSW and Kawana Shoppingworld QLD to book up to two hours of complimentary childcare, as part of Mirvac’s national centre loyalty program Mums & Co.

Parents can also choose whether the nanny accompanies them while they shop, or entertains the child in a designated play area on site. The company has recruited Lullaby Nanny Share which will provide the carers.

The concept was designed by Mirvac’s program, Hatch, and was initially trialled at Rhodes Waterside. According to the retail landlord, customer feedback indicated that the ability to shop stress-free, try on clothes in the changing rooms and enjoy a coffee with friends were their top reasons for enjoying the service. Being able to have the nanny accompany them while they shopped was also a key benefit, with over 60 per cent choosing this option.

Susan MacDonald, head of Mirvac Retail, said the service was testament to the company’s investment into creating more meaningful and engaging experiences for its customers beyond the realms of retail.

“We are dedicated to creating value for our customers, and for us, this value is defined through experience – listening to customer needs and trends and responding with innovative solutions that in turn deliver evermore rewarding experiences in our centres,” said MacDonald. “Shopping Nanny is a great example of this ideation in process.”

Group GM, innovation, Teresa Giuffrida, said Mirvac “actively sought feedback from our customers and extensively tested this concept before implementing, so we know this is a service our customers will love.”