Miniso US making debut in California

Miniso US is opening its inaugural store on Friday, in Southern California.

Known for launching new products every seven days, the four-year-old Chinese discount retailer, which positions itself as a “Japanese lifestyle brand” will have a weekend of celebration to mark the opening of Miniso Pasadena.

Highlights of the opening will include a taiko drumming performance, goodie bags for the first 200 customers and Miniso headphones for the first 60 shoppers who spend at least $30.

As an industry disruptor, Miniso combines fashion, lifestyle and low prices. On average, the retailer opens 80 to 100 stores monthly with an anticipated 6000 outlets worldwide by 2020 and global revenues of US$9 billion.