Miniso US making debut in California
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Miniso US is opening its inaugural store on Friday, in Southern California.
Known for launching new products every seven days, the four-year-old Chinese discount retailer, which positions itself as a “Japanese lifestyle brand” will have a weekend of celebration to mark the opening of Miniso Pasadena.
Highlights of the opening will include a taiko drumming performance, goodie bags for the first 200 customers and Miniso headphones for the first 60 shoppers who spend at least $30.
As an industry disruptor, Miniso combines fashion, lifestyle and low prices. On average, the retailer opens 80 to 100 stores monthly with an anticipated 6000 outlets worldwide by 2020 and global revenues of US$9 billion.
Questions & Answers
Q.What kind of products does Miniso US sell?
What kind of products does Miniso US sell?
Miniso US is a discount retailer that focuses on fashion and lifestyle products. They are known for introducing new items frequently to their stores.
Q.What are Miniso's global growth targets?
What are Miniso's global growth targets?
The retailer aims to have 6000 outlets worldwide by 2020. They are currently opening 80 to 100 new stores globally each month.
Q.What is planned for the Miniso Pasadena store opening?
What is planned for the Miniso Pasadena store opening?
The opening weekend will feature a taiko drumming performance. The first 200 customers will receive goodie bags, and the first 60 shoppers spending over $30 will get Miniso headphones.
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