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Miniso US launching in California

By Rajiv MenonJapan
1 min read
miniso store front 1
miniso store front 1
In this article (5)

Miniso US opens its first store on April 21, in Pasadena, California.

Established in 2013, Miniso is a variety store founded by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu. The store offers designer-quality products including cosmetics, home furnishings, electronics and accessories.

More than 80 per cent of the products are designed and developed in China, Japan, Malaysia, Singapore, South Korea and Singapore. New products are launched every seven days.

On average, Miniso opens 80 to 100 stores monthly and is anticipated to have 6000 stores by 2020 with global revenues of US$9 billion.

The company has signed agreements in more than 40 countries and regions, including Hong Kong, Korea, Macau, Malaysia, Vietnam and Singapore.

Questions & Answers

Q.

When and where is Miniso US opening its first store?

A.

Miniso US is opening its first store on April 21st. This initial location will be situated in Pasadena, California, marking its entry into the United States market from that specific city.

Q.

What type of products can customers expect to find at Miniso stores?

A.

Customers can expect a variety of designer-quality products at Miniso. These include cosmetics, home furnishings, electronics, and various accessories, with new items being launched on a weekly basis for shoppers to discover.

Q.

What are the global growth plans and financial targets for Miniso?

A.

Miniso plans to open 80 to 100 stores monthly on average, aiming for 6,000 stores by 2020. The company anticipates achieving global revenues of US$9 billion by that same year, indicating ambitious expansion.

Q.

Where are the majority of Miniso's products designed and developed?

A.

More than 80 per cent of Miniso's products are designed and developed across several Asian countries. These include China, Japan, Malaysia, South Korea, and Singapore, highlighting a multinational design and production base.

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