Miniso US launching in California

Apr 3, 2017Updated Jun 4, 20251 min read

Miniso US opens its first store on April 21, in Pasadena, California.

Established in 2013, Miniso is a variety store founded by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu. The store offers designer-quality products including cosmetics, home furnishings, electronics and accessories.

More than 80 per cent of the products are designed and developed in China, Japan, Malaysia, Singapore, South Korea and Singapore. New products are launched every seven days.

On average, Miniso opens 80 to 100 stores monthly and is anticipated to have 6000 stores by 2020 with global revenues of US$9 billion.

The company has signed agreements in more than 40 countries and regions, including Hong Kong, Korea, Macau, Malaysia, Vietnam and Singapore.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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