Miniso to launch in Colombia
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Chinese low-cost retailer Miniso has reached a strategic agreement to launch its stores in Colombia.
A signing ceremony has been held with Miniso Colombia in Miniso Industrial Park attended by global co-founder/CEO Ye Guofu and Miniso Colombia representatives Eduardo Tishman and Enrique Smolensky.
Ye Guofu says the agreement is an important step for the brand as it will enable it to reach co-operation with other Latin American countries such as Brazil and Mexico. Colombia’s neighbours are Venezuela in the east, Brazil in the southeast, Peru and Ecuador in the south, and Panama in the northwest.
So far, more than 60 countries and regions have reached strategic co-operation agreements with Miniso.
It has opened more than 2600 stores throughout Asia, North America, South America, Oceania, Europe and Africa.
Questions & Answers
Q.Who attended the signing ceremony for Miniso's launch in Colombia?
Who attended the signing ceremony for Miniso's launch in Colombia?
The global co-founder and CEO, Ye Guofu, attended the signing ceremony. He was joined by Miniso Colombia representatives Eduardo Tishman and Enrique Smolensky at Miniso Industrial Park.
Q.Why is this agreement important for Miniso?
Why is this agreement important for Miniso?
Ye Guofu stated that the agreement is an important step because it will allow the brand to expand co-operation to other Latin American countries. This includes markets such as Brazil and Mexico in the future.
Q.How many countries has Miniso already established a presence in?
How many countries has Miniso already established a presence in?
Miniso has already reached strategic co-operation agreements with more than 60 countries and regions worldwide. It currently operates over 2600 stores across six continents.
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