Miniso to launch in Colombia

Chinese low-cost retailer Miniso has reached a strategic agreement to launch its stores in Colombia.

A signing ceremony has been held with Miniso Colombia in Miniso Industrial Park attended by global co-founder/CEO Ye Guofu and Miniso Colombia representatives Eduardo Tishman and Enrique Smolensky.

Ye Guofu says the agreement is an important step for the brand as it will enable it to reach co-operation with other Latin American countries such as Brazil and Mexico. Colombia’s neighbours are Venezuela in the east, Brazil in the southeast, Peru and Ecuador in the south, and Panama in the northwest.

So far, more than 60 countries and regions have reached strategic co-operation agreements with Miniso.

It has opened more than 2600 stores throughout Asia, North America, South America, Oceania, Europe and Africa.