Minion Cafe Opens at Singapore Central
In this article (4)
A Singapore Minions Cafe has opened at Orchard Central – the first one to trade outside Japan.
Minions, the yellow cartoon characters who made their debut in the Despicable Me movies and have now spurned their own films, will host diners on the mall’s third floor until January 31.
The Minions said ‘bello’ – which is their language for ‘hello’ in five Japanese cities to coincide with the premiere of the Despicable Me 3 movie.
The themed character cafe has a menu with 14 options inspired by the movie characters. Exclusive movie merchandise will also be sold on-site.
The Singapore Minions Cafe popup is operated by Japanese cafe, The Guest Cafe & Diner, which collaborates with a different popular character every two to three months.
Questions & Answers
Q.What is the operating model of the Singapore Minions Cafe?
What is the operating model of the Singapore Minions Cafe?
The Singapore Minions Cafe is a popup venture, managed by The Guest Cafe & Diner, a Japanese cafe. It collaborates with different popular characters, typically changing themes every two to three months.
Q.Where is the Singapore Minions Cafe located and for how long will it operate?
Where is the Singapore Minions Cafe located and for how long will it operate?
The cafe is situated on the third floor of Orchard Central. It is a temporary establishment and is scheduled to remain open to diners until January 31.
Reader pulse
Will this popup model drive consistent mall traffic?
23,599 votes so far