Mining data with mannequins
In this article (4)
Italian mannequin maker Almax caused a stir two years ago with its Eye See mannequins, which use facial recognition technology. In one store, Almax’s mannequins alerted managers to a regular spike in Asian customers coming through a particular entrance after 5pm. When management moved two Asian shop assistants to that location at that time, sales rose 12 percent. This is not just a one-off example.
Questions & Answers
Q.What kind of technology do Almax's Eye See mannequins employ?
What kind of technology do Almax's Eye See mannequins employ?
Almax's Eye See mannequins are equipped with facial recognition technology. This allows them to identify and analyse customer demographics and movements within a retail environment, providing valuable data to store managers.
Q.Can you provide an example of how the Eye See mannequins improved sales for a store?
Can you provide an example of how the Eye See mannequins improved sales for a store?
In one instance, the mannequins identified a regular increase in Asian customers entering a particular store entrance after 5 pm. Moving two Asian shop assistants to that location at that time resulted in a 12 percent sales increase.
Q.Which company manufactures the Eye See mannequins?
Which company manufactures the Eye See mannequins?
The Eye See mannequins, which incorporate facial recognition technology to gather customer data, are manufactured by the Italian company Almax. They caused a stir two years ago upon their introduction to the market.
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