Mining data with mannequins

Italian mannequin maker Almax caused a stir two years ago with its Eye See mannequins, which use facial recognition technology. In one store, Almax’s mannequins alerted managers to a regular spike in Asian customers coming through a particular entrance after 5pm. When management moved two Asian shop assistants to that location at that time, sales rose 12 percent. This is not just a one-off example.